Candid Conversation with Slim Geransar: A Sales & Marketing Veteran with Ecommerce Vision

Slim Gernasar interview

Pleased to introduce Slim Geransar, the driving force behind sales at StoreBound, your one-stop online shop for all things kitchen equipment. With over 22 years of experience in sales and marketing, Slim brings a wealth of expertise and a proven track record of success to the StoreBound team.

More than just a sales director, Slim is a strategic leader, a data-driven problem solver, and a passionate advocate for customer satisfaction. He excels in various areas, including Sales and Revenue Growth, Market and Competitor Analysis, Client Relationship Management, Team Leadership, and Development.

Slim’s dedication and expertise are instrumental in StoreBound’s success. He is a valuable asset to the company and a trusted advisor to his clients. These days he is also gearing up for real estate startup.

In short, Slim Geransar is the epitome of a successful sales leader. His passion, coupled with his extensive experience and strategic thinking, make him a force to be reckoned with in the kitchen equipment industry.

We are excited to feature him today in our interview series. Before further ado, let’s start his interview:

1. Tell us about your career journey. What attracted you to the opportunity to lead a sales team at StoreBound?

When I started at StoreBound, my role was creating content. My role eventually evolved into managing our Amazon business. I believe wholeheartedly what StoreBound and its core brand DASH stand for. They strive to win the hearts of their customers, their retail partners, and their employees. 

2. What are your aspirations for the future of the sales team at StoreBound?

I believe our core brand DASH under StoreBound has so much potential to help customers eat healthy. I would love to be a part of the team as we continue to grow and establish ourselves as one of the leaders in the small appliance space in the U.S. and Globally. 

3. What are your thoughts on the role of data and analytics in modern sales practices?

In today’s competitive environment, it’s critical to analyze data to make informed strategic decisions. Without data, you can not analyze, and without analyzing you’re just making costly guesses and relying on hope.

4. What are some key lessons you have learned throughout your career in sales and marketing?

Be a self-starter, transparent and honest. When you deliver problems to senior leadership, have two possible solution ideas. Always validate your decisions based on whatever data is available to you.

5. What advice would you give to someone aspiring to a leadership role in sales?

Don’t become a manager, become a leader. If you lead by supporting, encouraging, and challenging your team, in turn, they will respect you and become invested in your decisions. 

6. What specific AI-powered tools or technologies are you interested in using? What are the potential challenges and opportunities of using AI in sales?

To be transparent we have yet to fully explore AI tools. I would assume they would become standard over the next few years in helping with data analysis.

7. Your product hunt profile suggests that you are working on a real estate startup. Share with us what the inspiration behind it is. 

This is a separate side project I am working on. I faced an issue when I sold one of my properties and had no idea where the best place was to invest. I further realized that during covid, real estate prices increased dramatically. My vision for REI Litics is to make real estate attainable to all by simplifying the process starting with helping people find the most profitable areas to invest in based on their goals.
The feeling of buying your first investment property having monthly passive income and creating generational wealth for you and your family is something special and I want others to feel how I felt. 

8. How do you see the role of Digital Marketing Agencies like Marketingoceans in the global ecosystem of startup growth? 

As with any industry, the number of businesses trying to break through the noise is staggering. If you go in blind thinking spending on advertising without a strategy is going to pay off in the long run you are only kidding yourself. An agency is a great way to source it out to experts while your business grows until you have enough to hire a full-time advertising expert. Even so, ad agencies have a broad knowledge base and good ones always keep up to date on trends. 

9. How do you balance your work and personal life, and what do you like to do in your free time?

I love to golf and surf whenever I am on the West Coast. I also care about fitness and health. 


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